Our in-house team of experienced PPC consultants help small businesses use platforms including Google, Meta (Facebook and Instagram) and Pinterest to raise their profile, generate leads and build sales growth online.
We design, build and manage your Social or Google ad campaigns with a ‘done-for-you’ service to allow you to outsource to an expert marketing team - ensuring the most effective use of budget and maximised results.
Why use Performance Marketing as part of your overall Marketing mix?
Increase Brand Awareness
Attract New Customers
Build Your Database
A common misconception is that paid ad marketing is only used to generate sales.
After our initial consultation we will advise on not only the best platform for your business, but also the best tactics you can use to improve your brand awareness and reach new audiences, or build your email marketing database - which will all lead to holistic, long-term sales growth.
We run performance marketing ads across Meta platforms, Pinterest and Google for over a dozen clients, daily. We have access to dedicated platform support teams and are qualified experts in each field. Our working knowledge allows us to use your budget to the best effect and give you insight into the latest changes and strategies you need to be using for your business.
What we do for clients:
Account set-up or auditing of existing accounts to ensure your site and social ad platforms are connected and tracking your analytics correctly.
Monthly meeting to determine content strategy for upcoming campaigns.
Campaign build and audience creation - whether it’s finding new customers, or retargeting users based on their previous interaction with your business.
Ad copywriting and creation in line with your brand styling, using a provided library of images and videos.
Ad performance monitoring and optimisation - our teams check in on ad performance 3-4 times a week to ensure they are running smoothly for your peace of mind.
Weekly reporting on key KPIs so you have clear visibility on performance and ad spend.
If you need help on a consultancy, rather than on-going basis our in-house Meta consultant can work with you to help set up your account, link up assets (website, product catalogue, Instagram Shop etc) - as well as create audiences and funnels for you to target with on-going campaigns. Each project ends with a comprehensive hand-over session to enable you to build on the strategy we put in place for you.
This package does require a good working knowledge of Facebook Business Manager to get the best results long-term.
Charged by the hour, we can dip in to fix an issue with your Business Manager, help you untangle your connections between your assets, or simply provide you with an expert eye once a month on your in-house ad campaigns and share tips on how you can improve their performance.