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9 Ways to Increase Repeat Customers with E-Commerce Loyalty Programmes in 2025
E-Commerce Loyalty Programmes - What You Need To Know In 2025, retaining loyal customers has never been more critical - or more...

Lydia Mansi
2 min read


10 Sustainable E-commerce Practices Every Brand Should Adopt in 2025
If you want your e-commerce business to thrive, weaving sustainable e-commerce practices into your operations is no longer optional. Here are 10 straightforward ways to make your brand greener (and more customer-loved) this year.

Lydia Mansi
3 min read


8 Ways Augmented Reality for E-Commerce is Transforming Online Shopping Experiences
ugmented Reality for E-Commerce has moved from novelty to necessity, helping brands boost engagement, reduce returns, and drive sales. Here’s how you can use AR to create richer, more memorable shopping experiences.

Lydia Mansi
2 min read


6 Steps to Optimise Your E-commerce Store for Voice Commerce in 2025
Voice search is no longer a futuristic concept - it’s how millions of shoppers now discover and buy products, especially via smart speakers and mobile assistants like Siri and Alexa.

Lydia Mansi
2 min read


5 Ways AI for Ecommerce is Revolutionising Personalised Shopping in 2025
In the ever-competitive world of e-commerce, personalisation is no longer a luxury - it’s an expectation. If you’re an e-commerce business owner looking to stay ahead, here are five simple, actionable ways AI can help you create a shopping journey your customers won't forget.

Lydia Mansi
2 min read


7 Strategies to Boost Sales Through Social Commerce This Year
With platforms like TikTok Shop, Instagram Checkout, and Pinterest’s native shopping tools gaining traction in 2025, e-commerce brands can no longer afford to treat social as a “nice-to-have”. Here’s how you can use social commerce to drive serious revenue.

Lydia Mansi
2 min read


How do I know whether to focus on growth or retention in my business?
Learn the key metrics to understand before you invest in acquisition or retention marketing for your business.

Lydia Mansi
4 min read


Social Shopping - 5 ways it will affect your e-commerce brand in 2024
From 24 April, Meta will be phasing out Shop accounts on its platforms, Instagram and Facebook that don’t support an in-app checkout. A...

Lydia Mansi
4 min read


5 ways we are using AI in e-commerce and marketing right now
AI is not to be feared as something sent to 'steal our jobs'; used strategically it can help us work smarter with our data.

Lydia Mansi
3 min read


9 things Google are looking for when ranking your website
For many business owners, appeasing the Google Gods can appear something of a mystery... what are they actually looking for in a website?

Lydia Mansi
5 min read


10 reasons people abandon carts on e-commerce sites
10 reasons why consumers don't make it over the final hurdle to purchase, plus 5 expert tips on how to reduce it on your e-commerce site

Lydia Mansi
5 min read
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