Customer Acquisition Cost (CAC) is basically how much you spend to get each new customer, and if you're in e-commerce in 2025, it's probably too high. Sorry to be the bearer of bad news.

Marketing budgets feel like you're just throwing money into the void and hoping something sticks. Believe it or not, there is some science behind marketing budgets and here are my top tips for how to allocate yours for 2026

Traffic acquisition is expensive in 2025, there's no getting around it. UK ad costs have gone up significantly, and it's not getting cheaper. But there are smart ways to approach this.

This question drives people mad because everyone wants a definitive answer, but it genuinely depends on your industry, traffic sources, and what you're selling.

If you've been paying attention to the e-commerce world lately, you'll know that something genuinely significant just happened. ChatGPT has launched a native shopping integration with Shopify. Here's what you need to know.

The average cart abandonment rate is around 70%, which means for every 10 people who add something to their basket, only 3 actually buy. Painful, isn't it?

There are only three ways to grow revenue, and understanding this makes everything clearer.

Choosing the right digital marketing channels for your online store isn't just about where your competitors are spending their budgets - it's about finding the perfect mix that works for your specific business, audience and resources.

The truth is, there's no universally "best" platform - only the one that's best for your specific situation, budget and technical comfort level. Whether you're a complete beginner selling handmade crafts or an established retailer looking to move online, the platform you choose will impact everything from your daily operations to your long-term growth potential.

Let's be honest - if you're running an e-commerce business and you're not tracking your key metrics, you're essentially flying blind. You might feel like you're doing well because orders are coming in, but without understanding your AOV, CLV, CAC and ROAS, you could be hemorrhaging money without even realising it. The good news? These metrics aren't as complicated as they sound, and you don't need expensive software to track them effectively.

If you're running a Shopify store, you've probably noticed that product pages don't automatically rank well in Google just because you've uploaded them. The harsh reality? Shopify's default SEO settings are basic at best, and without proper optimisation, your products will remain buried on page 10 where nobody will ever find them. Here's a great place to start, as a Shopify partner agency, we've put together our 10 Step Guide to SEO Optimising Shopify Product Pages

Think of GEO as optimisation for AI-powered search results. Instead of trying to rank #1 in traditional Google listings, you're optimising to be cited and referenced when ChatGPT, Google's AI overviews, or other AI tools answer user questions.

If you're running an e-commerce business in the UK, you'll already know that organic traffic isn't just a nice bonus - it's essential for...

E-Commerce Loyalty Programmes - What You Need To Know In 2025, retaining loyal customers has never been more critical - or more...

If you want your e-commerce business to thrive, weaving sustainable e-commerce practices into your operations is no longer optional. Here are 10 straightforward ways to make your brand greener (and more customer-loved) this year.

ugmented Reality for E-Commerce has moved from novelty to necessity, helping brands boost engagement, reduce returns, and drive sales. Here’s how you can use AR to create richer, more memorable shopping experiences.

Voice search is no longer a futuristic concept - it’s how millions of shoppers now discover and buy products, especially via smart speakers and mobile assistants like Siri and Alexa.

In the ever-competitive world of e-commerce, personalisation is no longer a luxury - it’s an expectation. If you’re an e-commerce business owner looking to stay ahead, here are five simple, actionable ways AI can help you create a shopping journey your customers won't forget.

With platforms like TikTok Shop, Instagram Checkout, and Pinterest’s native shopping tools gaining traction in 2025, e-commerce brands can no longer afford to treat social as a “nice-to-have”. Here’s how you can use social commerce to drive serious revenue.

Learn the key metrics to understand before you invest in acquisition or retention marketing for your business.

From 24 April, Meta will be phasing out Shop accounts on its platforms, Instagram and Facebook that don’t support an in-app checkout. A...

AI is not to be feared as something sent to 'steal our jobs'; used strategically it can help us work smarter with our data.

For many business owners, appeasing the Google Gods can appear something of a mystery... what are they actually looking for in a website?

10 reasons why consumers don't make it over the final hurdle to purchase, plus 5 expert tips on how to reduce it on your e-commerce site