How do I know whether to focus on growth or retention in my business?
Learn the key metrics to understand before you invest in acquisition or retention marketing for your business.
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Lydia Mansi
- 4 min
Social Shopping - 5 ways it will affect your e-commerce brand in 2024
From 24 April, Meta will be phasing out Shop accounts on its platforms, Instagram and Facebook that don’t support an in-app checkout. A...
Lydia Mansi
- 3 min
5 ways we are using AI in e-commerce and marketing right now
AI is not to be feared as something sent to 'steal our jobs'; used strategically it can help us work smarter with our data.
Lydia Mansi
- 5 min
9 things Google are looking for when ranking your website
For many business owners, appeasing the Google Gods can appear something of a mystery... what are they actually looking for in a website?
Lydia Mansi
- 5 min
10 reasons people abandon carts on e-commerce sites
10 reasons why consumers don't make it over the final hurdle to purchase, plus 5 expert tips on how to reduce it on your e-commerce site
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