If you're running a UK e-commerce store, you're probably losing 70-75% of potential sales to cart abandonment. That's not a typo. Three out of every four customers who add products to their basket leave without buying. For a store doing £500k annually, that's potentially £1.5-2M in abandoned revenue sitting there, waiting to be recovered. After working with dozens of UK e-commerce brands to reduce their cart abandonment rates throughout 2025, I can tell you the difference between stores...

Every few months, some marketing "expert" declares that email marketing is dead, killed by social media, SMS, push notifications, or whatever channel is currently trendy. Meanwhile, email quietly continues delivering an average ROI of £32 for every £1 spent for UK e-commerce businesses; outperforming every other marketing channel by a significant margin. After managing email strategies for dozens of UK brands for the last 8 years, and as an official Mailchimp and Klaviyo Partner agency, I can...

If you've been tracking your Google Analytics lately and noticed something odd happening with your organic traffic patterns, you're not imagining things. Google's Search Generative Experience (SGE) with AI shopping features has been rolling out across UK searches throughout late 2025, and it's fundamentally changing how your products get discovered, or don't. After analysing the impact across dozens of UK e-commerce brands over the past quarter, we're seeing clear winners and losers...