6 Steps to Optimise Your E-commerce Store for Voice Commerce in 2025

Voice search is no longer a futuristic concept - it’s how millions of shoppers now discover and buy products, especially via smart speakers and mobile assistants like Siri and Alexa. In 2025, optimising for voice isn’t optional if you want to capture these hands-free shoppers. Here’s how to get your store voice-ready.

1. Focus on Conversational Keywords

Voice queries are longer and more natural than typed searches. People speak differently than they type - meaning you need to tweak your SEO strategy accordingly. Action Tip: Add long-tail, question-based keywords to your product pages and blog content (e.g., "What are the best vegan trainers for running?" instead of just "vegan trainers").

2. Optimise Voice Commerce for Featured Snippets

Smart assistants often pull voice answers from Google’s featured snippets - the little answer boxes at the top of search results. Action Tip: Structure your blog posts and product FAQs to answer specific questions clearly and concisely. Use headers, bullet points, and short sentences to make content snippet-friendly.

3. Speed Up Your Website

Voice searchers want instant answers. If your website is slow, it won’t just frustrate users - Google will penalise you in rankings too. Action Tip: Use free tools like Google PageSpeed Insights to check your load time. Compress images, reduce unnecessary scripts, and consider a CDN (Content Delivery Network) for faster delivery.

4. Make Your Site Mobile-Friendly

Most voice searches happen on smartphones. If your mobile experience isn’t seamless, you’ll lose customers before they even see your products. Action Tip: Test your site on multiple devices. Ensure fonts are readable, buttons are easy to tap, and checkout is slick with minimal steps.

5. Create a Voice-Friendly FAQ Page

Smart speakers often answer queries by pulling directly from FAQ sections. A strong, structured FAQ can help your store become the go-to voice result. Action Tip: Write an FAQ that mirrors how real customers speak. Use natural language and cover common queries like "How fast is shipping?" or "Are your products vegan and cruelty-free?"

6. Enable Voice Shopping (Where Possible)

Some platforms now allow direct voice-enabled transactions. While still emerging, it’s worth exploring early if you want to lead the way. Action Tip: If you’re using Shopify or BigCommerce, explore integrations with Alexa Skills or Google Actions that let customers reorder favourite products via voice commands.

In a Nutshell? Voice commerce is about removing friction from the buying journey. By making your store easy to find, easy to navigate, and easy to purchase from using voice, you’ll future-proof your e-commerce business — and tap into a growing wave of loyal, hands-free shoppers.