7 Strategies to Boost Sales Through Social Commerce This Year

Social media has officially evolved from a brand awareness tool to a full-fledged sales channel. With platforms like TikTok Shop, Instagram Checkout, and Pinterest’s native shopping tools gaining traction in 2025, e-commerce brands can no longer afford to treat social as a “nice-to-have”. Here’s how you can use social commerce to drive serious revenue - without needing to overhaul your entire business model.

1. Set Up Native Shops on Every Major Platform

Customers expect to buy directly where they discover you. Instagram, Facebook, TikTok, and Pinterest all offer native shopping tools that link directly to your inventory. Action Tip: Connect your product feed to each platform’s shop feature. Shopify users can do this with free plug-ins; WooCommerce has similar options.

2. Create "Shoppable" Video Content

Short-form video is driving the majority of e-commerce traffic on social media in 2025. From TikTok hauls to Instagram Reels, customers want to see your products in action. Action Tip: Create quick demo videos, customer unboxings, or styling tips - and tag the products directly within the post to make purchasing effortless.

3. Leverage User-Generated Content (UGC)

Authenticity sells. Our team finds real customer photos and videos often outperform glossy brand shoots when it comes to revenue generation because they feel more trustworthy. Action Tip: Run monthly UGC competitions offering small prizes (like a £25 gift card) for the best customer content. Always ask permission before reposting, and tag products for easy shopping.

4. Partner with Micro-Influencers

Mega-influencers are losing traction to micro-creators with highly engaged audiences (think 5K–50K followers). These collaborations feel more genuine and often cost significantly less. Action Tip: Find local UK micro-influencers in your niche and offer affiliate partnerships where they earn commission on sales - it’s a low risk, high reward strategy that has paid dividends for our clients in the last year.

5. Use Limited-Time "Social Only" Offers

Give customers a reason to buy right now by offering flash discounts, early access to new collections, or exclusive bundles available only via social media. Action Tip: Post short 24-hour promotions on Instagram Stories or TikTok Lives - and use urgency (countdown stickers, “only 10 left!”) to encourage quicker purchases.

6. Invest in Paid Social Ads with Shop Integration

Organic reach is shrinking, and paid ads remain one of the most reliable ways to drive traffic. But it’s critical to link ads directly to shoppable products rather than just your homepage. Action Tip: Set up dynamic product ads (DPAs) on Facebook and Instagram. These automatically pull products a customer has already viewed - giving them a tailored nudge to complete their purchase. Need help? Check out our Paid Ads packages here.

7. Optimise Your Checkout for Mobile

The majority of social commerce transactions happen on smartphones. A clunky checkout will cost you sales, no matter how good your content is. Action Tip: Use accelerated checkout options like Apple Pay, Google Pay, or PayPal Express. Test your purchase flow regularly to ensure it’s slick and quick.

In a Nutshell? Social commerce isn’t just a trend - it’s fast becoming the default way customers discover and buy products. If you’re not making it easy to purchase directly from social platforms, you’re leaving money on the table. Start small, test often, and double down on what works.