Every few months, some marketing "expert" declares that email marketing is dead, killed by social media, SMS, push notifications, or whatever channel is currently trendy. Meanwhile, email quietly continues delivering an average ROI of £32 for every £1 spent for UK e-commerce businesses; outperforming every other marketing channel by a significant margin. After managing email strategies for dozens of UK brands for the last 8 years, and as an official Mailchimp and Klaviyo Part

Traffic acquisition is expensive in 2025, there's no getting around it. UK ad costs have gone up significantly, and it's not getting cheaper. But there are smart ways to approach this.

If you've been paying attention to the e-commerce world lately, you'll know that something genuinely significant just happened. ChatGPT has launched a native shopping integration with Shopify. Here's what you need to know.

Choosing the right digital marketing channels for your online store isn't just about where your competitors are spending their budgets - it's about finding the perfect mix that works for your specific business, audience and resources.

Think of GEO as optimisation for AI-powered search results. Instead of trying to rank #1 in traditional Google listings, you're optimising to be cited and referenced when ChatGPT, Google's AI overviews, or other AI tools answer user questions.

If you're running an e-commerce business in the UK, you'll already know that organic traffic isn't just a nice bonus - it's essential for...

If you want your e-commerce business to thrive, weaving sustainable e-commerce practices into your operations is no longer optional. Here are 10 straightforward ways to make your brand greener (and more customer-loved) this year.

ugmented Reality for E-Commerce has moved from novelty to necessity, helping brands boost engagement, reduce returns, and drive sales. Here’s how you can use AR to create richer, more memorable shopping experiences.

Voice search is no longer a futuristic concept - it’s how millions of shoppers now discover and buy products, especially via smart speakers and mobile assistants like Siri and Alexa.

Learn the key metrics to understand before you invest in acquisition or retention marketing for your business.