Lydia Mansi4 minHow do I know whether to focus on growth or retention in my business?Learn the key metrics to understand before you invest in acquisition or retention marketing for your business.
Lydia Mansi3 min5 ways we are using AI in e-commerce and marketing right nowAI is not to be feared as something sent to 'steal our jobs'; used strategically it can help us work smarter with our data.
Lydia Mansi5 min9 things Google are looking for when ranking your websiteFor many business owners, appeasing the Google Gods can appear something of a mystery... what are they actually looking for in a website?