Meta ads are still the most powerful paid social channel for UK e-commerce, if you know how to run them in 2026. Here's what's changed, and what actually works now.

GEO (Generative Engine Optimisation) helps UK e-commerce brands appear in ChatGPT, Perplexity and Google AI Overviews. Here's what it is and why it matters now.

If you've ever stared at your email marketing dashboard wondering whether your 22% open rate is actually good or quietly terrible, you're not alone. UK e-commerce brands constantly ask us: "Are my email metrics normal, or am I leaving money on the table?" The honest answer? Most brands don't know whether their email performance is exceptional, average, or underperforming because they're comparing themselves to outdated industry benchmarks that don't account for iOS privacy ch

Every few months, some marketing "expert" declares that email marketing is dead, killed by social media, SMS, push notifications, or whatever channel is currently trendy. Meanwhile, email quietly continues delivering an average ROI of £32 for every £1 spent for UK e-commerce businesses; outperforming every other marketing channel by a significant margin. After managing email strategies for dozens of UK brands for the last 8 years, and as an official Mailchimp and Klaviyo Part

Traffic acquisition is expensive in 2025, there's no getting around it. UK ad costs have gone up significantly, and it's not getting cheaper. But there are smart ways to approach this.

If you've been paying attention to the e-commerce world lately, you'll know that something genuinely significant just happened. ChatGPT has launched a native shopping integration with Shopify. Here's what you need to know.

Choosing the right digital marketing channels for your online store isn't just about where your competitors are spending their budgets - it's about finding the perfect mix that works for your specific business, audience and resources.

Think of GEO as optimisation for AI-powered search results. Instead of trying to rank #1 in traditional Google listings, you're optimising to be cited and referenced when ChatGPT, Google's AI overviews, or other AI tools answer user questions.

If you're running an e-commerce business in the UK, you'll already know that organic traffic isn't just a nice bonus - it's essential for...

If you want your e-commerce business to thrive, weaving sustainable e-commerce practices into your operations is no longer optional. Here are 10 straightforward ways to make your brand greener (and more customer-loved) this year.