Voice search is no longer a futuristic concept - it’s how millions of shoppers now discover and buy products, especially via smart speakers and mobile assistants like Siri and Alexa.

In the ever-competitive world of e-commerce, personalisation is no longer a luxury - it’s an expectation. If you’re an e-commerce business owner looking to stay ahead, here are five simple, actionable ways AI can help you create a shopping journey your customers won't forget.