GEO (Generative Engine Optimisation) helps UK e-commerce brands appear in ChatGPT, Perplexity and Google AI Overviews. Here's what it is and why it matters now.

If you've been tracking your Google Analytics lately and noticed something odd happening with your organic traffic patterns, you're not imagining things. Google's Search Generative Experience (SGE) with AI shopping features has been rolling out across UK searches throughout late 2025, and it's fundamentally changing how your products get discovered, or don't. After analysing the impact across dozens of UK e-commerce brands over the past quarter, we're seeing clear winners an

If you've been paying attention to the e-commerce world lately, you'll know that something genuinely significant just happened. ChatGPT has launched a native shopping integration with Shopify. Here's what you need to know.

Think of GEO as optimisation for AI-powered search results. Instead of trying to rank #1 in traditional Google listings, you're optimising to be cited and referenced when ChatGPT, Google's AI overviews, or other AI tools answer user questions.