Most UK Shopify brands have a welcome flow and an abandoned cart sequence. Here are the Klaviyo flows that separate good email programmes from genuinely great ones.

If you've been tracking your Google Analytics lately and noticed something odd happening with your organic traffic patterns, you're not imagining things. Google's Search Generative Experience (SGE) with AI shopping features has been rolling out across UK searches throughout late 2025, and it's fundamentally changing how your products get discovered, or don't. After analysing the impact across dozens of UK e-commerce brands over the past quarter, we're seeing clear winners an

Customer Acquisition Cost (CAC) is basically how much you spend to get each new customer, and if you're in e-commerce in 2025, it's probably too high. Sorry to be the bearer of bad news.

Marketing budgets feel like you're just throwing money into the void and hoping something sticks. Believe it or not, there is some science behind marketing budgets and here are my top tips for how to allocate yours for 2026

This question drives people mad because everyone wants a definitive answer, but it genuinely depends on your industry, traffic sources, and what you're selling.

If you've been paying attention to the e-commerce world lately, you'll know that something genuinely significant just happened. ChatGPT has launched a native shopping integration with Shopify. Here's what you need to know.

The average cart abandonment rate is around 70%, which means for every 10 people who add something to their basket, only 3 actually buy. Painful, isn't it?

There are only three ways to grow revenue, and understanding this makes everything clearer.

Choosing the right digital marketing channels for your online store isn't just about where your competitors are spending their budgets - it's about finding the perfect mix that works for your specific business, audience and resources.

The truth is, there's no universally "best" platform - only the one that's best for your specific situation, budget and technical comfort level. Whether you're a complete beginner selling handmade crafts or an established retailer looking to move online, the platform you choose will impact everything from your daily operations to your long-term growth potential.