The truth is, there's no universally "best" platform - only the one that's best for your specific situation, budget and technical comfort level. Whether you're a complete beginner selling handmade crafts or an established retailer looking to move online, the platform you choose will impact everything from your daily operations to your long-term growth potential.

For many business owners, appeasing the Google Gods can appear something of a mystery... what are they actually looking for in a website?