There are only three ways to grow revenue, and understanding this makes everything clearer.

Choosing the right digital marketing channels for your online store isn't just about where your competitors are spending their budgets - it's about finding the perfect mix that works for your specific business, audience and resources.

The truth is, there's no universally "best" platform - only the one that's best for your specific situation, budget and technical comfort level. Whether you're a complete beginner selling handmade crafts or an established retailer looking to move online, the platform you choose will impact everything from your daily operations to your long-term growth potential.