Let's be honest - if you're running an e-commerce business and you're not tracking your key metrics, you're essentially flying blind. You might feel like you're doing well because orders are coming in, but without understanding your AOV, CLV, CAC and ROAS, you could be hemorrhaging money without even realising it. The good news? These metrics aren't as complicated as they sound, and you don't need expensive software to track them effectively.

If you're running a Shopify store, you've probably noticed that product pages don't automatically rank well in Google just because you've uploaded them. The harsh reality? Shopify's default SEO settings are basic at best, and without proper optimisation, your products will remain buried on page 10 where nobody will ever find them. Here's a great place to start, as a Shopify partner agency, we've put together our 10 Step Guide to SEO Optimising Shopify Product Pages

Think of GEO as optimisation for AI-powered search results. Instead of trying to rank #1 in traditional Google listings, you're optimising to be cited and referenced when ChatGPT, Google's AI overviews, or other AI tools answer user questions.

If you're running an e-commerce business in the UK, you'll already know that organic traffic isn't just a nice bonus - it's essential for...