top of page
Search
How Much Should I Actually Be Spending on My Marketing Budget for 2026?
Marketing budgets feel like you're just throwing money into the void and hoping something sticks. Believe it or not, there is some science behind marketing budgets and here are my top tips for how to allocate yours for 2026
Lydia Mansi
2 min read
How Do I Drive More Traffic To My Website On A Small Budget?
Traffic acquisition is expensive in 2025, there's no getting around it. UK ad costs have gone up significantly, and it's not getting cheaper. But there are smart ways to approach this.
Lydia Mansi
2 min read
What's a Good E-Commerce Conversion Rate, Actually?
This question drives people mad because everyone wants a definitive answer, but it genuinely depends on your industry, traffic sources, and what you're selling.
Lydia Mansi
2 min read
ChatGPT x Shopify Integration: What UK E-commerce Brands Need to Know Right Now
If you've been paying attention to the e-commerce world lately, you'll know that something genuinely significant just happened. ChatGPT has launched a native shopping integration with Shopify. Here's what you need to know.
Lydia Mansi
5 min read
What causes people to abandon cart? And how can I reduce it?
The average cart abandonment rate is around 70%, which means for every 10 people who add something to their basket, only 3 actually buy. Painful, isn't it?
Lydia Mansi
2 min read
bottom of page