If you're running a UK e-commerce store, you're probably losing 70-75% of potential sales to cart abandonment. That's not a typo. Three out of every four customers who add products to their basket leave without buying. For a store doing £500k annually, that's potentially £1.5-2M in abandoned revenue sitting there, waiting to be recovered. After working with dozens of UK e-commerce brands to reduce their cart abandonment rates throughout 2025, I can tell you the difference bet