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Meta Ads for E-Commerce: The UK Brand's Guide to Actually Making Them Work in 2026
Meta ads are still the most powerful paid social channel for UK e-commerce, if you know how to run them in 2026. Here's what's changed, and what actually works now.
Lydia Mansi
3 min read
Klaviyo Flows That UK Shopify Brands Actually Need (Beyond Welcome and Abandoned Cart) - from a Klaviyo Partner Agency
Most UK Shopify brands have a welcome flow and an abandoned cart sequence. Here are the Klaviyo flows that separate good email programmes from genuinely great ones.
Lydia Mansi
2 min read
What Is GEO and Why Does Every UK E-commerce Brand Needs It in 2026?
GEO (Generative Engine Optimisation) helps UK e-commerce brands appear in ChatGPT, Perplexity and Google AI Overviews. Here's what it is and why it matters now.
Lydia Mansi
2 min read
Why Your Meta Ads Aren't Scaling: The Real Reason UK E-commerce Brands Hit a Ceiling
Stuck at the same Meta ads spend with diminishing returns? Here's the real reason UK e-commerce brands hit a scaling ceiling — and what to do about it.
Lydia Mansi
3 min read
Shopify vs Shopify Plus: When Does the Upgrade Actually Make Sense for UK Brands?
Shopify Plus costs from $2,300/month. For some UK e-commerce brands it's essential. For others, it's an expensive solution to problems they don't have. Here's how to decide.
Lydia Mansi
2 min read
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