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The Rise of GEO: Is This Really the End of SEO as We Know It?
Think of GEO as optimisation for AI-powered search results. Instead of trying to rank #1 in traditional Google listings, you're optimising to be cited and referenced when ChatGPT, Google's AI overviews, or other AI tools answer user questions.
Lydia Mansi
4 min read
7 Ways to Improve Your E-commerce SEO and Drive More Organic Traffic in 2025
If you're running an e-commerce business in the UK, you'll already know that organic traffic isn't just a nice bonus - it's essential for...
Lydia Mansi
3 min read
9 Ways to Increase Repeat Customers with E-Commerce Loyalty Programmes in 2025
E-Commerce Loyalty Programmes - What You Need To Know In 2025, retaining loyal customers has never been more critical - or more...
Lydia Mansi
2 min read
5 Ways AI for Ecommerce is Revolutionising Personalised Shopping in 2025
In the ever-competitive world of e-commerce, personalisation is no longer a luxury - it’s an expectation. If you’re an e-commerce business owner looking to stay ahead, here are five simple, actionable ways AI can help you create a shopping journey your customers won't forget.
Lydia Mansi
2 min read
10 reasons people abandon carts on e-commerce sites
10 reasons why consumers don't make it over the final hurdle to purchase, plus 5 expert tips on how to reduce it on your e-commerce site
Lydia Mansi
5 min read
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